The founder
Meet Jordy Westerlaken
My name is Jordy. I’m the founder of Pole Position Club.
Racing has shaped my life. For more than a decade, everything I did revolved around the track. The sacrifices, the pressure, the wins, the losses. I became a Dutch karting champion and competed in the World Championships three times, but behind the results was a simple love for racing.
When I stopped racing professionally in 2023, I wasn’t ready to let that world go. I saw a gap between motorsport and fashion and decided to take a risk. Within two months, Pole Position Club was born, built on instinct, passion, and belief rather than a perfect plan.
Every piece was created with the same standards I held myself to as a driver. Not because it had to sell, but because it had to feel right.
Now, I’m closing this chapter. It’s not an easy decision, but it’s an honest one. I’m proud of what we built, and deeply grateful to everyone who supported the brand in any way.
Thank you for being part of it.
— Jordy
Jordy
Where It All Came Together
These pieces were made to be worn daily, without choosing sides or supporting just one team. They were meant for everyone who feels connected to motorsport in their own way — drivers, mechanics, fans, and supporters alike.
As this chapter comes to an end, I hope these shirts continue to live on outside the brand. As reminders of shared passion, early starts, loud engines, and the mindset that racing teaches you. Thank you for being part of this story and for carrying it forward in your own way.
The goal has been reached
What a community ❤️
Pole Position Club was never just a brand to me. It became a place where I met so many beautiful, passionate people all connected by the same love for racing and the lifestyle that comes with it.
Together, we shared more than products. We shared ambition and the mindset of always pushing for better. Not just on the track, but in life.
This chapter comes to an end, what stays with me most are the people. The support, the energy, and the connections made along the way. Thank you for being part of this community and for making this journey more meaningful than I ever expected.
